{
    "generated_at": "2026-05-20T14:52:52+03:00",
    "counter_id": 34351495,
    "goal_id": 3034351495,
    "totals": {
        "visits": 3000,
        "conversions": 106,
        "cr": 0.03529999999999999804600747665972448885440826416015625
    },
    "default_menu": [
        {
            "label": "contacts",
            "url": "https:\/\/example.ru\/promo",
            "uplift": -0.00119999999999999989487575735580549007863737642765045166015625,
            "exposed_cr": 0.03440000000000000002220446049250313080847263336181640625
        },
        {
            "label": "Главная",
            "url": "",
            "uplift": -0.0181000000000000015043521983670871122740209102630615234375,
            "exposed_cr": 0.026900000000000000299760216648792265914380550384521484375
        },
        {
            "label": "o-nas\/",
            "url": "https:\/\/example.ru\/catalog",
            "uplift": -0.03529999999999999804600747665972448885440826416015625,
            "exposed_cr": 0
        },
        {
            "label": "dostavka-i-oplata\/",
            "url": "https:\/\/example.ru\/delivery",
            "uplift": -0.03529999999999999804600747665972448885440826416015625,
            "exposed_cr": 0
        }
    ],
    "rules": [
        {
            "segment_id": "5f286ee7a7",
            "conditions": {
                "entry_page": "Главная"
            },
            "visits": 1204,
            "conversions": 29,
            "cr": 0.0240999999999999998945288126606101286597549915313720703125,
            "menu_items": [
                {
                    "label": "contacts",
                    "url": "https:\/\/example.ru\/promo",
                    "uplift": 0.0159000000000000009381384558082572766579687595367431640625,
                    "exposed_cr": 0.036700000000000003452793606584236840717494487762451171875,
                    "noexp_cr": 0.0208999999999999984401366504016550607047975063323974609375,
                    "exposed": 245,
                    "exposed_conv": 9,
                    "lower95": -0.00940000000000000036914915568786454969085752964019775390625
                }
            ]
        }
    ],
    "menu_items": [
        {
            "label": "Главная",
            "menu_url": "",
            "used_in_rules": 0,
            "in_default": true
        },
        {
            "label": "o-nas\/",
            "menu_url": "https:\/\/example.ru\/catalog",
            "used_in_rules": 0,
            "in_default": true
        },
        {
            "label": "contacts",
            "menu_url": "https:\/\/example.ru\/promo",
            "used_in_rules": 1,
            "in_default": true
        },
        {
            "label": "dostavka-i-oplata\/",
            "menu_url": "https:\/\/example.ru\/delivery",
            "used_in_rules": 0,
            "in_default": true
        },
        {
            "label": "Контакты",
            "menu_url": "https:\/\/example.ru\/contacts",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "vozvrat",
            "menu_url": "https:\/\/example.ru\/about",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "kak-sdelat-zakaz-v-internet-magazine\/",
            "menu_url": "https:\/\/example.ru\/cart",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "novinki",
            "menu_url": "",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "catalog\/muzhskoe",
            "menu_url": "",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "catalog\/zhenskoe",
            "menu_url": "",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "catalog\/aksessuary",
            "menu_url": "",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "brands",
            "menu_url": "",
            "used_in_rules": 0,
            "in_default": false
        },
        {
            "label": "sale\/odezhda-so-skidkami\/",
            "menu_url": "",
            "used_in_rules": 0,
            "in_default": false
        }
    ],
    "recommendations": [
        {
            "segment": {
                "entry_page": "Главная"
            },
            "visits": 1204,
            "top_pick": "contacts",
            "uplift_pp": 1.5900000000000000799360577730112709105014801025390625,
            "explanation": "Когда пользователь видел «contacts», конверсия 3.67% против 2.09% без него (n=245). Нижняя граница uplift 95%: -0.94 п.п."
        }
    ],
    "params": {
        "min_visits": 30,
        "min_conversions": 5,
        "top_n": 4
    }
}